" We finally rediscover the true power of people to grow a business. This asks for a new style of leadership. Geert Vercaeren provides some compelling answers on how to humanize strategy." – STEVEN BAERT, CHIEF PEOPLE & ORGANIZATION OFFICER NOVARTIS
" A strong and compelling call to humanize organizations, teams, culture and leadership as a precondition for strategy execution. Drawing from system-psychodynamic theories and methodologies, Vercaeren provides a much needed manual for change that is both distinctive, in depth, encompassing and practical.” - ERIK VAN DE LOO, Professor of Organizational Behaviour, INSEAD Business School
Are you serious about making your strategy a success?
Do you have the patience to keep asking ‘why’?
Do you have the courage to take a less conventional approach?
Strategy execution is complex. Roughly 70 percent of transformation efforts fail. People in organizations struggle to focus on the right priorities, fail to act in accordance with the strategic objectives, or simply do not engage with the vision of the CEO.
What if you could lead an organization where plans and decisions are executed; where a team acts as ‘one team’; where people work together spontaneously across teams? What if you could lead an organization where people are inspired and committed to the strategy? What if you could build an organization with efficiency, values, trust and fun at its heart?
This book provides you with new insights; an unconventional approach on how to humanize your strategy and make it really work. Based on leading research, real stories, case studies and practical tools, he takes the reader into the world of often hidden underlying motivational forces that influence individual and collective behaviours in organizations. He shows how dealing consciously and effectively with these human dynamics can significantly impact the performance of organizations and the successful realization of strategies.
Geert Vercaeren is a senior business consultant, coach, author and entrepreneur with more than 25 years of experience in leading complex business transformation, organization development and HR transformation projects.
His mission is to work with leaders to solve their most critical issues by including human-centred strategies that work in their unique context. He wants to have a different conversation with leaders in organizations and offer them a different approach to strategy execution.
Geert holds a Master’s Degree in Organizational Psychology from INSEAD, M.A. as Commercial Engineer, and a Co-active® Coaching certificate from The Coaches Training Institute.
He is the founder of B15, a consulting company dedicated to humanizing strategies (www.b15.be)