Strategy execution is complex. Roughly 70 percent of transformation efforts fail. People in organizations struggle to focus on the right priorities, fail to act in accordance with the strategic objectives, or simply do not engage with the vision of the CEO. The financial losses resulting from failed strategy implementation are tremendous, not to mention the operational and emotional disruption to the organization and its people.
What if you could lead an organization where plans and decisions are executed; where a team acts as “one team”; where people work together spontaneously across teams? What if you could lead an organization where people are inspired and committed to the strategy? What if you could build an organization with efficiency, values, trust and fun at its heart?
Thinking is easy, acting is difficult, and to put one’s thoughts into action is the most difficult thing in the world.” – Johann Wolfgang von Goethe
Values, beliefs and emotions have a proven impact on human motivation and thus influence our focus, decisions and actions. Yet these elements are often neglected in the professional world, thereby dehumanizing strategies and organizations. Leading research shows that emotion-based barriers present a major threat to strategy execution within organizations. Mistrust and low sharing of useful and timely information, low receptivity to effortful change, mechanistic actions and complacency are examples of barriers that prevent the sense of urgency and commitment which is necessary for change to prevail. No business strategy can afford to neglect emotional and psychological factors, because all strategies ultimately deal with people.
This book provides you with new insights; an unconventional approach on how to humanize your strategy and make it really work. Based on leading research, real stories, case studies and practical tools, Geert Vercaeren takes you into the world of values, beliefs, emotions and often hidden underlying motivational forces that influence individual and collective behaviours in organizations. He shows how dealing consciously and effectively with these human dynamics, often neglected in the strategic process, significantly impacts the performance of your organization and the successful realization of your strategy.
Take a quick test to check if this book is something for you; answer the following questions with Yes or No:
If you answered YES to these questions, you will find this book inspiring and useful.
A strong and compelling call to humanize organizations, teams, culture and leadership as a precondition for strategy execution. Drawing from system-psychodynamic theories and methodologies, Vercaeren provides a much needed manual for change that is both distinctive, in depth, encompassing and practical.
– ERIK VAN DE LOO, Professor of Organizational Behaviour, INSEAD Business School
Interview in Dutch
Book on "Humanizing Strategy: How to Master Emotions, Values and Beliefs When You Execute Plans" officially launched on Feb 11th 2021
Humanizing Teams: Illustration We are One by artist Peter Moolan-Feroze.
Visualization of the basic logic and structure of the book explaining how applying human-centred tactics significantly increases the success rate of your strategy execution.