On Feb. 11th 2021 I had the great pleasure to present my book on Humanizing Strategy during the official book launch event organized by Uitgeverij LannooCampus
Based on leading research, real stories, case studies and practical tools, I take the reader into the world of values, beliefs, emotions and often hidden underlying motivational forces that influence individual and collective behaviours in organizations. I show (how) it is possible to increase the success rate of your strategy execution by including a more radical human-centred perspective and tactics.
Take a quick test to check if this book is something for you by answering the following 3 questions:
1. Are you serious about making your strategy a success?
2. Do you have the patience to keep asking “why”?
3. Do you have the courage to take a less conventional approach?